Empowering Resellers to Succeed in the Secondhand Market

Starting your own online secondhand store can feel overwhelming, but with a clear vision and some practical strategies, you can succeed. Here’s a guide to get you started on the right foot.

First and foremost, there’s no “perfect” way to start a secondhand business—it all comes down to your personal vision. Are you focusing on high-end items or more affordable, everyday brands? What’s your comfort zone in terms of investment? These are crucial questions to consider before you begin.

When it comes to packaging, there are plenty of free resources, like those from the post office, or you can purchase supplies from sites like Amazon. As for sourcing your products, look no further than local thrift stores or companies like Helpsy, which deliver items straight to your door.

The key to success in reselling is marketing. With so many people selling similar products, what sets you apart? Keep sharing your items and make your listings stand out. It might be tough at first, but in the end, your hard work will pay off!

If you’re not using Posh Sidekick yet, what are you waiting for? This tool has been a game changer for many resellers. Not only does it help with sharing your closet, but it also offers features like silent shows, which can significantly boost your sales. 

The team behind Posh Sidekick is always responsive, incorporating feedback and improving the tool to help users succeed. It’s been a lifesaver for many, myself included!

Here are some tried-and-true tips to help you build a successful secondhand business:

1. Define your vision – Know what you want your business to stand for.
2. Dedicate time – Make sure to set aside time each week to focus on your business.
3. Spread the word – Don’t be shy! Talk about your business with friends, family, and on social media.
4. Build your brand – Consider creating a logo or even registering as an LLC as your business grows.
5. Stock a variety of items – Customers from all over the country are shopping year-round, so keep seasonal items like Christmas sweaters listed year-round.
6. Stay organized – Keep your inventory accessible and labeled to make finding and shipping items easier.
7. Thank your customers – Most of my customers are repeat buyers, and a simple thank-you note goes a long way.
8. Go live – Though not everyone is comfortable with it, live sales can help you engage with customers directly.
9. List daily – Regularly adding new inventory shows your commitment to your business.
10. Have fun! – Being yourself and enjoying the process is key to long-term success.

Managing inventory can be one of the most challenging aspects of running a reselling business, but it’s also one of the most important. To streamline the process, try labeling bins or totes and including this information in your item descriptions. For example, if a Patriots top is stored in "Bin A," you can note "Bin A" in the description.

Using sandwich bags with labels for smaller items can also make packing easier when it’s time to ship. 

Regularly review your inventory to ensure your listings match what’s in stock, and you’ll save yourself a lot of headaches later.

One of the biggest benefits of shopping secondhand is that it helps the planet. The amount of waste from clothing is staggering, and by purchasing secondhand, customers are giving garments a second life. 

Many of these items are in good condition, and some are even brand new with tags! Plus, shopping secondhand is a great way to save money—why pay full price when you can get the same items for much less?

Social media is a powerful tool for any small business. Platforms like Facebook, Instagram, and TikTok allow you to reach a wider audience, promote new items, and announce sales. 

I created a Facebook group called "Poshmark Community Buyers and Sellers" to connect with other resellers, and it grew into a thriving community. Over time, I expanded to other groups like "All Things for Resellers" and "Reseller Boxes," where resellers could share tips and network.

Through these groups, I’ve collaborated with companies to promote both their products and my own, making many friends across the US and Canada. Building this community has not only helped grow my business but also made the journey much more enjoyable.