Understanding Gen Z
Gen Z, born between the mid-1990s and early 2010s, is reshaping the fashion industry with their distinct buying habits. Unlike previous generations, Gen Z places a strong emphasis on individuality, sustainability, and social consciousness when making fashion choices. Here are the key trends driving their fashion purchases:
According to sentiment analyses on Google search data & social media platforms, Gen Z is loving these trends. Gen Z are also bargain hunters -- They will avoid paying full price if they don't have to. Which brings us to our next point:
Affordability
On average, Gen Z shoppers are spending $115 per month on clothing. They want to maximize their wardrobe in the most cost-effective way possible, so providing them with NWT/NWOT inventory on the resale market is key.
Stores & resellers in areas with high Gen Z populations -- think college towns, cities -- are in a prime spot to offer NWT/NWOT inventory that aligns with the generation's trend and price preferences.
Top States for PrettyLittleThing:
- Maryland
- Georgia
- District of Columbia
- Louisiana
- Mississippi
according to Google Trends analysis
No Easier Way to Source
Than to buy brand NWT/NWOT inventory from the comfort of your own home or store, shipped directly to your door.
You can choose an assortment to get a taste of the full range of this inventory, or shop by category:
- Athleisure - $4.40/unit
- Denim - $5.50/unit
- Bottoms - $4.40/unit
- Tops - $4.40/unit
- Dresses - $5.50/unit
- Outerwear - $7.70/unit
- Plus Size - $4.40/unit
- Swim + - $3.30/unit
To sum it all up, Gen Z shoppers are looking for affordable, new inventory that fits what's trending: bold colors, monochrome outfits, baggy denim, sheer dresses, and more.
Appeal to your local trendsetters with inventory from this collection: